Displaying customer logos is a great way to demonstrate your portfolio to the potential leads. There is a great chance that those leads will be eventually converted to your customer.
It sounds great. But to achieve that feat, first we need to know how to display client logos on the website.
The process can be done in several ways. If you know coding, it’s easy for you. But if not, don’t worry, there are alternatives as well and anyone can do that too.
If your website is run by WordPress, there are plenty of plugins to do the job. If it is made of anything except WordPress then you might need to hire a respective developer to do the job.
For this article, let’s stick to WordPress, as almost 39.5% of websites are powered by WordPress worldwide.
3 Steps to Display Client Logos On WordPress
It is quite easy to understand the logo slider plugin with mostly drag and drop features. You just have to spend a few minutes to check the settings.
Here we will split the process in three simple steps. These are including:
The first step of this process is to install the best logo slider plugin to display on your website. Therefore, we will select the GS logo slider plugin as it is the most popular and highly rated by the users.
You can install the free version, or paid version of GS plugin. The premium version comes with lots of additional features that aren’t available in the free version.
The key links for this plugin are including:
- Free Version
- Paid Version
- Live Preview
It’s now up to you to decide which one you need. It would be better to go for the premium version if you are serious about your business, otherwise try the free version first.
Now it’s time to set up the plugin. Perhaps a video would be better than text to explain how to configure this plugin. You can complete the setup process step by step by following this video.
Also, they provide in-depth documentation to understand all the features.
Basically the key settings of this plugin are divided into three parts. These are following:
- General setting:
It consists of some key settings like slider speed, direction, stop on hover, autoplay option, ticker mode, infinite loop and pause ticker on hover etc. Mostly they are on/ off features and too easy to understand by anyone.
- Control setting
The control settings allow you to organize next/previous, pagination, play pause, logo title, clickable logo, etc.
As like the previous one, it is also extremely easy to operate with mostly on/ off buttons.
- Style setting
This part of the style setting is extremely important since it directly impacts your WordPress theme. In addition, it will define how the logos will look on the front end.
Mainly the style part consists of logo width, logo height, slider width, maximum logo number, minimum logo number, logo transition, displaying style etc. Without proper setting of the style tab, it will be messed up all along.
If you are done with the installation and setupment process, now it’s time to display the logos according to the settings.
You should verify everything firsthand, such as whether the logos are working, whether they are mobile-optimized, and the size of the logos.
You can now display client logos on your website if everything looks good from your end.
Why Should You Showcase Client Logos on Your Website?
Showcasing client logos will need extra efforts with adding an additional section on your website. So, is it worth your time and effort or skippable altogether? Let’s discuss the necessity of adding client logos here:
- Brand Recognition:
The first and foremost reason to display your clients logos is to increase the brand value of your organization.
You must see this several times whenever visiting a top rated organizations website that they showcase their clients logos with immense pride. This can single handedly improve the narrative of your company to the visitors.
So, in case if you don’t want that brand recognition you might skip showing the clients logos.
- Sales Increase:
If we have one goal in common, that is to increase the number of sales. Everything will follow suit if the sales are happening as per target.
How can the client logos increase sales? Here comes the Zero moment of truth (ZMOT), a term coined by Google. Basically it is about how a user can be motivated to purchase a product or service online during the buying process.
And having a list of heavy clients on your website will definitely play a huge role to motivate the potential leads to become your client as well.
They say that if you want to be a millionaire, you can work on your skills. But, if you want to be a billionaire you need to build relationships. The value of networking is immense if done properly for any business.
Showing a client’s logo on your website definitely proves that you acknowledge the value of that customer. It will help you to build up a relationship with that client deeply and maybe many more deals to come along with the relationship.
It’s extremely important to display your client logos on websites for branding purposes. Not to mention the sales that are the ultimate goal to improve.
A proper plugin like GS Plugin could be helpful to achieve that feat. Also, needless to mention that this isn’t the only plugin available for this purpose, but we consider it as the market-best product at this moment.
The freemium package allows you to see the features and use many of them for free. You can purchase the premium version if you are satisfied with the array of features.
That’s it for today. Let us know if you have any questions regarding this plugin.