
A seamless user experience on your WordPress site is key, especially if you’re a business site. One feature that can help with customer interaction is linking a phone number. A clickable phone link makes it easy for visitors to call you directly from their phone or other devices; no more copying and pasting your number.
In this post, we’ll show you how to link a phone number in WordPress in simple steps. We’ll also cover tips, FAQs, and best practices so your clickable phone links work on all devices.
Why link a phone number in WordPress?
- More Mobile Engagement: With mobile traffic on the rise, clickable phone numbers make it easier for mobile users to interact with your business, increasing conversions and accessibility.
- Better User Experience: A clickable phone number simplifies the calling process and gives users a frictionless experience, especially on mobile.
- Increase Conversions: Clickable phone numbers increase customer interaction and conversions, resulting in more bookings, purchases, and inquiries.
- Professionalism and Trust: A clickable phone number looks professional and builds customer trust, especially in industries where customer trust is key.
- Contact Simplification: Clickable phone numbers simplify the contact process and give customers an effortless, instant option to communicate via voice.
- SEO and Analytics: Clickable phone numbers can increase user engagement and give you valuable analytics insights to optimize your website and simplify user behavior.
- Low-Cost Feature: Linking a phone number in WordPress is a simple, low-cost feature that gives big benefits in user experience and conversions.
- Cater to Different User Preferences: A clickable phone number caters to customers who prefer to call, expands your audience, and increases conversion opportunities.
Preferable ways of making a link clickable
1. Using the WordPress Block Editor (Gutenberg)
The Block Editor makes it easy to add a clickable phone link. Here’s how:

Here are the steps to link a phone number in Gutenberg:
- Edit Your Page or Post: Go to your WordPress dashboard, select the page or post where you want to add the phone link, and click “Edit.”
- Add Text: Type in your phone number, e.g., “Call us at (123) 456-7890.”
- Select the Text: Highlight the phone number text.
- Insert Link: Click the link icon in the table. e.g., toolbar (a chain symbol).
- Type the Phone Protocol: In the URL field, type tel: followed by your phone number with no spaces or special characters (e.g., tel:1234567890).
- Save Your Changes: Click “Update.”
Your phone number is now clickable! Visitors can tap it on their mobile devices to call.
2. Linking a Phone Number in the Classic Editor
If you’re using the Classic Editor, linking a phone number is just as easy.

- Open the editor for your desired post or page.
- Type in your phone number in the content area.
- Select the number and click the “Insert/edit link” button (a chain icon).
- Type tel:1234567890 in the URL field.
- Click “Add Link” and save.
This is the same as Gutenberg, but the interface is different.
3. Link a Phone Number to a Button

A button with a clickable phone number can be attention-grabbing and increase engagement.
Here are the steps to link a phone number to a button:
- Add a Button Block: In the Block Editor, add a Button block.
- Button Text: Type in a call to action like “Call Us Now!”
- Insert Link: Click the link icon, type tel:1234567890, and save.
You’ve successfully linked your button to your phone number, enhancing its professional appearance.
4. Link a Phone Number in the Menus

Linking a phone number to your menu makes it even more convenient for visitors to contact you.
Here are the steps to link a phone number in your menus:
- You can just navigate to the Appearance section and select Menus in your WordPress dashboard.
- Click Custom Links on the left panel.
- In the URL field, type tel:1234567890.
- In the Link Text field, type “Call Us.”
- Click Add to Menu and save your menu.
The phone link will now be part of your site’s navigation and can be accessed from any page.
5. Link a Phone Number with HTML
For those who prefer to work with HTML, you can code a clickable phone number.
HTML Example:
<a href="tel:1234567890">Call Us at (123) 456-7890</a>
Add this anywhere you want the phone link to appear, such as a text widget, custom HTML block, or template file.
Best Practices for Linking Phone Numbers
- Use International Formats: If you have a global audience, include the country code in your phone number (e.g., tel:+11234567890).
- Test Your Links: Always test the links on mobile and desktop.
- Add Click-to-Call Tracking: Use Google Analytics or a similar tool to see how many times your phone links are clicked.
FAQs
How do I make my phone number clickable on mobile?
To Link a Phone Number on mobile, simply use the tel: protocol in your link URL (e.g., tel:1234567890). This method ensures that when tapped, the user’s mobile device will automatically prompt them to call.
Can I style the clickable phone number?
Yes, you can Link a Phone Number and style it with CSS for better visibility. For example, use a[href^="tel:"] { color: blue; text-decoration: underline; } to match your website’s design while keeping the link functional.
Can I link a phone number to my site’s header or footer?
Absolutely! You can Link a Phone Number in your header or footer by adding the HTML code manually, using your theme’s customizer, or employing a page builder. This ensures maximum accessibility for visitors across your website.
Does linking a phone number affect SEO?
When you Link a Phone Number, it doesn’t directly impact SEO rankings. However, offering click-to-call functionality enhances the user experience, which often improves engagement and conversions, factors that can indirectly support stronger SEO performance and overall site credibility.
What happens if a desktop user clicks a phone link?
If you Link a Phone Number, desktop users clicking it will usually trigger their computer’s default calling app, such as FaceTime or Skype. While not always useful, it still provides convenience for those with VoIP calling enabled.
Conclusion
Linking a phone number in WordPress is a simple yet powerful way to enhance the user experience and drive more direct engagement with your audience. Whether you prefer using the Block Editor, Classic Editor, menus, or HTML, WordPress provides versatile options to achieve this.
Start implementing clickable phone numbers on your WordPress site today, making it easier than ever for customers to connect with you.

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