
The “Read More” button is a staple for bloggers and content creators, offering a quick way to direct readers to full articles. However, what if the Read More tag does not align with the tone or style of your site? Maybe you prefer something like “Continue Reading,” “Learn More,” or “Explore Further.” The good news is that customizing WordPress button text is easier than you think.
This applies to your blog archive page, homepage archive pages, or even a Church starter site template.
This guide walks you through various methods to change WordPress’s Read More tag so your site aligns perfectly with your branding, improves user experience, and reduces bounce rate.
Why Customize the “Read More” Button?
The default text might work for many WordPress sites, but personalization can make a huge difference in how your content connects with visitors. By changing this simple phrase, you can better express your brand’s voice, strengthen identity, and create a consistent style. A customized call to action encourages interaction and keeps readers interested. It can also highlight special blog posts or important content that needs more attention.
- Brand Identity: Tailored text can better reflect your tone, whether you use the Divi theme, blogstart WordPress theme, or even the classic Twenty Seventeen theme.
- User Engagement: A unique call to action (CTA) like “Read the full article” can capture attention and encourage clicks.
- Clarity: Sometimes “Read More” doesn’t explain what happens on a mouse click, especially if you’re linking to product listings, out of stock notices, or Shop Page content with an Add to Cart button or Add to Wishlist option.
Methods of Customizing the “Read More” Button
1. Change the Text Using Theme Settings
Some WordPress themes offer built-in options in the Appearance > Customize section, allowing you to quickly edit the default “Read More” button without needing to code. This feature is especially handy for beginners who want a smooth way to personalize their site. If your blog posts use excerpts, you might find settings linked to the the_excerpt template tag. This lets you control how your content previews and calls to action look on the blog archive page.
Steps:
- Log in to your Post editing screen.
- Go to Appearance > Customize.
- Look for settings under Blog or Content.
- Please update the text to “Continue Reading,” “Explore More,” or a replacement string of your choice.
- Save changes.
This method is beginner-friendly and works well for most users. However, not all themes offer this flexibility from the start. Custom themes, particularly older versions like Divi 2.0 and Divi 2.6, may not include built-in options to change the Read More text. In such cases, you’ll need to use plugins, custom functions, or manual edits to achieve full control.
2. Modify the Theme Files
For more control, you can edit your theme’s PHP files directly. Typically, you’ll need to modify either the the_content template tag or the the_excerpt template tag, depending on how your theme handles excerpts and blog entries. This process usually needs access through an FTP client or cPanel File Manager. It is best to work within a child theme to keep changes safe during WordPress updates.
Steps:
Step 1: Access the Theme Editor
- Log in to your WordPress Dashboard.
- Navigate to Appearance > Theme Editor.
- Locate and open the content.php or index.php file (depending on your theme).
Step 2: Find and Modify the Code
- Look for code similar to this:
<?php the_content('Read More'); ?>
- Replace “Read More” with your desired text, like this:
<?php the_content('Continue Reading'); ?>
Step 3: Save Changes
Save the file and preview your site to ensure the changes take effect.
⚠️ Pro Tip: Always create a secure backup of your configuration files before making any edits, no matter how small. Direct changes can be lost or overwritten during WordPress updates or when you switch themes. To safeguard your work, use a child theme, staging site, or reliable backup plugin. This keeps your customizations safe. It stops downtime, errors, or unexpected layout problems.
3. Use a Plugin
If coding isn’t your thing, plugins make life easier. Options like the Express Shop Page plugin or “Read More Button Customizer” allow you to quickly adjust button text and styling. These tools are made for both beginners and advanced users. They make customization easy across different WordPress versions. With simple settings, you can improve consistency on your Shop Page, enhance the user experience, and reduce bounce rate.
- Install and activate.
- Go to Advanced settings in the plugin.
- Enter your preferred button wording.
- Save and preview changes on the Shop Page or homepage archive pages.
Many plugins even support translation through tools like Loco Translate (define the Text domain and assign your replacement string).
4. Add Custom Functions
Advanced users can add snippets directly to their functions.php file or a site-specific plugin. This method lets you add features like variation dropdowns, vector icons, or unique CSS class styles. It gives you full control over design and functionality. Using this approach, you keep full control and make sure it works with all WordPress versions. You create a smooth, professional user experience that fits your site’s branding and goals.
For Example:
function custom_read_more_text($more) {
return '→ Explore Further';
}
add_filter('excerpt_more', 'custom_read_more_text');
You can then refine styling with CSS code, CSS selectors, or adjustments in the block toolbar of the block editor or even the HTML editor.
5. Page-Specific Changes
- Find your page ID: Go to Pages > All Pages, hover over the target page, and check the URL for
post=123(the ID is the number). - Add Custom CSS: Go to Appearance > Customize > Additional CSS and add:
/* Change "Read More" text only on Page ID 123 */
.page-id-123 a.more-link {
font-size: 0 !important; /* Hide original text */
}
.page-id-123 a.more-link::after {
content: "Your Custom Text";
font-size: 16px; /* Adjust as needed */
}
Note: Replace 123 with your page ID and "Your Custom Text" with your desired text.
Method 2: PHP Filter (Code-Level Change)
- Add to your child theme’s
functions.php(or use a code snippet plugin):
add_filter('the_content_more_link', 'custom_more_link_for_page', 10, 2);
function custom_more_link_for_page($more_link, $more_link_text) {
if (is_page(123)) { // Replace 123 with your page ID
$new_text = 'Your Custom Text';
return str_replace($more_link_text, $new_text, $more_link);
}
return $more_link;
}
Note: Replace 123 and 'Your Custom Text'.
6. Use a Page Builder
If you use visual editor tools like Elementor or Gutenberg’s block editor, customization is simple.
- Select the block Inserter icon.
- Edit the Read More block directly in the block toolbar.
- Adjust formatting in the Visual editor, or switch to the HTML editor for precision.
Builders like the Divi theme make this process even easier, allowing drag-and-drop adjustments without coding.
FAQs on Changing the “Read More” Text
Can I change it without coding?
Yes, many themes and plugins allow customization without writing code. Builders, the Visual editor, or even quick tweaks in the block editor make this possible. With these tools, you don’t need any PHP knowledge. You can change the Read More text in minutes. This makes your site more personal and user-friendly. It also keeps all blog posts and pages consistent.
Will changing affect SEO?
Although they don’t have a direct impact, CTAs can indirectly boost engagement and lower the bounce rate by utilizing tools such as Rank Math SEO. While search engines don’t rank sites based on button text, an engaging Read More label encourages visitors to explore more content. More time on site and lower exits help demonstrate quality signals, indirectly supporting improved SEO and audience trust.
What if my theme doesn’t support it?
You can rely on plugins, manual edits, or custom snippets—even if your theme is the blogstart WordPress theme or older frameworks like Divi 2.0. These methods allow you to bypass theme limitations and still make customizations. Plugins give you an easy interface. Snippets or edits in functions.php give you full control. These options keep your website flexible and match your brand identity.
Is it safe to edit files directly?
It’s possible, but risky. Always use a child theme, back up configuration files, and use a staging site if you’re editing via cPanel File Manager or FTP client. Direct edits might break functionality or be lost during theme updates. A safer option is to apply changes in a child theme or a custom plugin. Working in a child theme keeps your changes safe from future compatibility problems.
Which method is best for beginners?
Plugins are safest, offering Advanced settings and translation options like Loco Translate. They save time and prevent errors, especially for users without coding skills. With plugins, you can update the Read More text using intuitive settings, often enhanced with styling and multilingual support. This method makes customization easy. It keeps your site safe. It helps beginners get professional results without technical risks.
Final Thoughts: Personalize Your WordPress Site
Customizing the Read More tag is a small tweak that creates a big impact on your site’s user experience. You can edit using the block editor. You can add code through functions.php. You can style with CSS selectors. You can use the Express Shop Page plugin to link buttons with the Checkout page. These actions make your site more engaging and match your brand.
Go ahead and change that button. Improve the loading speed. Use this chance to increase email sign-up conversions. Encourage Add to Cart actions. Guide visitors from a blog archive page to your Shop Page or extended content with one mouse click.

Hi Sarwar! I would like to change the read more text on only one page, and not across the whole site. Is this possible?
Hi Susan,
Thanks for your message!
Yes, it’s possible to change the “Read More” text on only one specific page without affecting the rest of the site.
We’ve added detailed instructions for you here:
https://www.gsplugins.com/how-to-change-the-read-more-button-text/#6-read-more-on-specific-page
You are welcome to follow the steps, and let us know if you need any help implementing it—we’re delighted to assist!
Sarwar