Overview
Testimonial slides are a great way to display the positive reviews of your existing or past clients. Since it has already been tested and appreciated, others will be motivated to consider your products or services.
Everyone loves to show testimonials on their website, from Fortune 500 companies to startups. This is why you should know how to add a testimonial slider in your website.
In this article we will discuss what a testimonial slider is, how to install it and why you should also add this to your website. Let’s start.
What is a Testimonial Slider?
The testimonial slider is a web section that shows the reviews about the product or service that previous clients have left.
In general, the main goal of implementing this on your website is to increase brand recognition, trust factor, and sales. You can secure all of these things on your website by using a testimonial properly.
How to Add Testimonial Slider in WordPress
Testimonial sliders can be added via different methods on different types of websites. In today’s blog, we will assume that you are using wordpress to run your website. And the process will be based on a WordPress plugin.
Adding a testimonial slider in WordPress is no rocket science. With a plugin like GS Testimonial Slider, it is even easier. We will demonstrate the process of adding testimonials on your website based on this plugin as it is one of the most popular plugins in this category and highly rated by the users for years.
It boasts an array of features to support the claim. Some of these examples are including:
- 100% Responsive
- Shortcode Ready
- Lightweight and optimized
- Custom post type for Testimonial posting
- All Major Browsers are compatible
- Custom post type for Testimonial posting.
Now let’s jump into the installation part without any ado. There will be four steps to properly utilize this plugin to your website. We will discuss the process one by one.
- Plugin Installation
As always, the first step is to install the plugin to get along. The good news is that it is available in both free and premium versions.
Here are the key links for this plugin:
To install the free version, just click on the link mentioned above and install it on your website. But, we will recommend you to choose the premium version as every feature will be available there without any restriction.
If you are done with the plugin installation whether it is the paid or free version, we could move to the settings process.
- Adding New Testimonials
After completing the installation process it is time to add a new testimonial.
Note: Testimonial post type will only show below posts.
Next, you need to follow these steps:
- Click on the testimonial panel from the left menu bar
- Click Add New button
- Add testimonial author name at Title
- Add full testimonial at Editor
- Add Author Image
- Add company name
- Add designation
It is an extremely beginner-friendly plugin and hopefully you can do this too without any complexity.
- Final Review
In completion at the settings section, now you need to click on the “Preview” button to check the frontend version if everything works perfectly or not. Do any changes you need according to your requirements.
Finally, if everything seems perfect from your side, you can publish the testimonial.
Why Do You Need to Add a Testimonial Slider on Your Website?
First of all, it isn’t mandatory to add a testimonial slider on your website. It is far from a holy grail that can cure all the existing issues of your website.
So, why do you need to put that extra section on your website?
Well, there are some serious reasons you might consider to add testimonials. I will talk about some of the most notable reasons among them.
- Positive Branding:
Every brand wants to build a positive identity to their clients or customers. For example, Coca Cola or Nike, they spend millions of dollars to sponsor the public figures like sports persons or movie stars who have a huge follower base and ultimately help them to build a positive brand identity.
However, in the beginning we don’t need to spend millions of dollars to hire superstars to talk about good things about us. Rather, we need to capitalize our existing customer base to use their testimonials on the front page. That will do the work for most of the small businesses out there.
- Better Conversion Rate:
As we have mentioned earlier, you can surely skip adding the testimonial process. But, there will be consequences.
You mightn’t get the enough sales that you thought you would get. Something will be missing from your website. Yes, the brand recognition.
Testimonial sliders are so effective that it will help you to get a better conversion rate. The BigCommerce study shows that 72% of consumers trust a business more after reading positive reviews and testimonials.
- Trust Factor:
You might say a lot of positive things about your business, but it always lacks trust as you might not be unbiased about your business.
But, when someone else who uses this product or a publicly recognized figure talks about your product it sounds unbiased and people tend to believe them.
It immensely increase the trust factors of your products or services and ultimately helps to increase sales.
So, these are the reasons you should consider adding testimonial sliders in your wordpress website.
How to Add Testimonial Slider without Plugin
There is an alternative way of adding a testimonial slider in your website without a plugin.
In that case you need to have knowledge about web development. With the proper use of HTML & CSS you can bring life to your testimonial slider.
If you aren’t familiar with web development skills and don’t want to install a plugin too, then you can hire a web developer to complete the job. It might cost you some bucks, but in return you will get professionally handled testimonial slides on your website.
How to Collect Testimonials?
If you provide quality service or product, people will automatically talk about the positive outcomes of your company. Also, you might ask your high-profile clients to send a testimonial about their experience with your company. Either way you will get reviews from authentic sources.
If you still need more testimonials then you could ask to
- Well-wishers:
In the beginning, you will have a hard time to get testimonials as your client base can still be numbered. In this period, you might ask the people who always back you whatever the situation.
They are the real well-wishers of you and could be a good source of testimonials when you just start your company.
- Industry experts:
Secondly, you could turn into the industry experts of your industry. There will always be some experts in your sector who will happily check your service/ product and give a testimonial.
These types of people will give you more technical reviews than the others. It will help you to improve your company as well.
LinkedIn and Twitter is a good source to find those people if you don’t know anyone personally.
- Personal network:
Finally, you could utilize your personal network to find the relevant people who are eligible to put a testimonial on your company. I believe if you ask them properly, then you will get tons of reviews even in your beginning.
Wrapping Up
All in all, we believe the process of adding a testimonial slider in WordPress is properly explained in this article.
If you go with the best testimonial slider plugin, then it is easy to customize. Otherwise you might need to hire a developer or do it yourself to complete the job.
All I can recommend is that installing the WordPress plugin will be the best solution if you are a WordPress user. It is lightweight, mobile-friendly and beginner-friendly.
Let us know if you need anything else regarding this topic from us.
Thanks for staying with us until now.
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